Link Building Practice - Quality Over Quantity
Posted On Sunday, May 3, 2009 at at 7:02 AM by My Life
Average online visitors are not very familiar with how search engine works, what SEO is, and how certain site comes up on the top of the search results where others stay at the bottom. Most visitors never even wonder and a big portion of web visitors think that the sites show up on search results randomly.
In the world of SEO, search engines use specific algorithms to rank websites based on certain topics. There are various different factors involved in getting a site ranked on the top and out of all the factors out there, one of the most important ranking criteria is backlinks. More backlinks a site has or more websites link back to your site, higher your site ranks on search engines. Link building for your site therefore is a crucial step in securing top listing.
It is a common conception in SEO world that more backlinks a site has, better ranking a site will get on organic search results. While this concept is somewhat true and was even more true in the past, Google as an industry leader is paying more importance to quality over quantity these days. It is therefore extremely important that you focus on quality while executing your link building campaign.
There are few things to consider while crafting a quality link building campaign. Google now defines neighborhood for the sites to see which theme or topic the site in question is based on. Google bot visits and crawls each site on the web and based on the data collected, Google gets a pretty good sense on the site content and topic.
For example: if a site has information on diet recipe, then the site would fall within the neighborhood of health and fitness or food and recipe. When running a link building campaign, it is then ideal to get backlinks from sites that are related to health, fitness, or food. If site owners get backlinks from pretty much any sites they get their hand on, they all will not be considered as quality backlinks as they are not coming from site within the same neighborhood.
Not only link from relevant theme based sites will give you quality backlinks. Authority of the site that is passing you the backlink also plays a vital role. More authority a site has, better link juice it can pass to your site. Therefore it is important to get links form relevant authority sites that will pass quality backlinks.
While quantity of backlink is an important factor, often quality of the links outrank quantities depending on competition. If your competitor has 1,000 backlinks from garbage sites that are not even remotely close to the site theme, then there is a very good chance that you can outrank that site with only few dozen theme based quality contextual backlinks.
Link building used to be very easy few years back where all one needed to do is to make some agreement with few large site owners and get the link displayed on the entire site. This kind of sitewide backlinks no longer woks and lot of other methods of generating backlinks ceased to work as well. Quality relevant contextual backlink is the key now so keep that in mind which will serve you well in the long run.
In the world of SEO, search engines use specific algorithms to rank websites based on certain topics. There are various different factors involved in getting a site ranked on the top and out of all the factors out there, one of the most important ranking criteria is backlinks. More backlinks a site has or more websites link back to your site, higher your site ranks on search engines. Link building for your site therefore is a crucial step in securing top listing.
It is a common conception in SEO world that more backlinks a site has, better ranking a site will get on organic search results. While this concept is somewhat true and was even more true in the past, Google as an industry leader is paying more importance to quality over quantity these days. It is therefore extremely important that you focus on quality while executing your link building campaign.
There are few things to consider while crafting a quality link building campaign. Google now defines neighborhood for the sites to see which theme or topic the site in question is based on. Google bot visits and crawls each site on the web and based on the data collected, Google gets a pretty good sense on the site content and topic.
For example: if a site has information on diet recipe, then the site would fall within the neighborhood of health and fitness or food and recipe. When running a link building campaign, it is then ideal to get backlinks from sites that are related to health, fitness, or food. If site owners get backlinks from pretty much any sites they get their hand on, they all will not be considered as quality backlinks as they are not coming from site within the same neighborhood.
Not only link from relevant theme based sites will give you quality backlinks. Authority of the site that is passing you the backlink also plays a vital role. More authority a site has, better link juice it can pass to your site. Therefore it is important to get links form relevant authority sites that will pass quality backlinks.
While quantity of backlink is an important factor, often quality of the links outrank quantities depending on competition. If your competitor has 1,000 backlinks from garbage sites that are not even remotely close to the site theme, then there is a very good chance that you can outrank that site with only few dozen theme based quality contextual backlinks.
Link building used to be very easy few years back where all one needed to do is to make some agreement with few large site owners and get the link displayed on the entire site. This kind of sitewide backlinks no longer woks and lot of other methods of generating backlinks ceased to work as well. Quality relevant contextual backlink is the key now so keep that in mind which will serve you well in the long run.